Broker Simple
NewSimply AI now answers your business by textSimply AI now answers by text

Run your real
estate
business
on
one platform.

CRM, transactions, AI e-signing, listing marketing, websites, commissions, financial tools, and Simply AI — for the brokerage and every agent inside it. Free to start.

  • Free Starter plan
  • No contracts
  • Cancel anytime
Simply · by textText Message · SMS
Which closings need my review this week?
Two: 14 Lakeshore Drive and 8 Maple Court. Lakeshore is still missing the seller disclosure.
Everythingin one login
CRM & pipelinesAction plansTexting & numbersEmail campaignsListing marketingWebsitesProperty websitesTransactionsAI e-signingComplianceSeller updatesFinancial toolsCommissions & capsDashboards & reportsAgent onboardingTrainingGame PlanSimply AI by textiPhone app

Who it’s for

Built for the broker.
Loved by the agent.

One account. The agent works the deal; the broker reviews, approves, and sees every dashboard. Nobody re-enters anything, and nobody waits on a spreadsheet.

Brokers & team leads

Run the whole brokerage from one screen.

Every agent, transaction, and commission in one place. Review paperwork, track caps, and coach your team without chasing anyone.

  • Compliance checklists, broker reviews, and e-sign audit trails
  • Commission splits, cap tracking, and one-tap approvals
  • Agent onboarding, training, and Game Plan coaching
Agents & solo agents

Turn more conversations into closings.

Contacts, follow-up, listing marketing, and paperwork in one workspace, with Simply AI answering from your own phone.

  • CRM with pipelines, texting, and automated action plans
  • Flyers, social posts, and a property website in minutes
  • Payment, closing-cost, and net-sheet tools clients understand

The platform

A lot more than a CRM.
None of the tab‑switching.

Every tool shares the same contacts, deals, photos, and brand, so nothing gets re-typed on the way to closing. Also inside: websites, financial tools, dashboards, texting, onboarding, and training.

From a blank PDF to the final signature.

AI finds the fields, maps them to the deal, and tracks every send, view, and signature with a verification certificate. Clients sign from a text.

Bright living room from a sample listing

One listing. A whole first impression.

Flyers, social posts, postcards, and a property website from the same photos and details, in your brand.

The whole deal, not just the closing date.

Documents, people, tasks, and deadlines in one timeline the agent and broker both read.

Complex splits. Clear answers.

Percentage, flat, and tiered splits with cap tracking and broker approval in the same file as the deal.

Big goals. Visible progress.

Annual goals, weekly activity, and coaching check-ins, with training and shared resources alongside.

One connected deal

From first text
to commission check.

14 Lakeshore Drive, start to finish. The agent works each step, the broker sees each step, and the file never leaves the platform.

  1. Day 1
    Lead captured

    Website inquiry lands in the CRM and the new-lead action plan starts on its own.

    Agent
  2. Day 3
    Listing live

    Property site published, flyer printed, six social posts scheduled from one photo set.

    Agent
  3. Day 19
    Under contract

    Offer signed by text. Every deadline lands on the timeline with reminders for both sides.

    AgentBroker
  4. Day 27
    Compliance cleared

    Checklist complete, broker review approved, certificate on every signed document.

    Broker
  5. Day 34
    Commission paid

    $14,400 to the agent on an 80/20 split, cap updated, dashboard moves on its own.

    Broker

Simply AI · over SMS

Text your business.
It texts back.

Simply is Broker Simple over SMS. Ask for your briefing, check a deal, add a task. It answers from your real contacts, transactions, and deadlines, and it asks before it changes anything.

Meet Simply Works from any phone. No app required.

Pricing

$29 a month.
$7 an agent.

Free for up to three agents. Twenty agents is $169 a month. Solo Pro is $29 flat. Simply, the AI assistant, is on every plan. The Pro trial is 14 days, card required, cancel anytime, no contracts.

Starter
Free
For small brokerages getting started with modern tools.
Get Started Free
  • Up to 3 agents
  • Simply AI assistant, in the app and by text
  • 25 CRM contacts, 1 pipeline
  • Unlimited transactions
  • Commission tracking & splits
  • Compliance checklists
  • E-signing (10 docs/mo)
  • Basic reporting
Most popular
Broker Pro
$29/month
+ $7 per agent · 14-day trial
Start Free Trial
  • Everything in Starter, plus:
  • Unlimited agents, contacts & pipelines
  • Simply AI drafts action plans, templates & documents
  • Unlimited action plans & smart lists
  • Email campaigns & seller updates
  • Unlimited e-signing with AI detection
  • Property & agent websites
  • PDF reports & live dashboards
  • iPhone app & custom branding
Solo Agent
$29/month
for one agent, flat — free tier to start
Start Free Trial
  • Everything in Broker Pro, built for one
  • Simply AI assistant, in the app and by text
  • Unlimited contacts & pipelines
  • Unlimited e-signing with AI detection
  • Email campaigns & seller updates
  • Your own agent website
  • Custom branding & PDF reports

Feature access and usage limits vary by plan. Phone numbers, messaging, and custom domains may have additional charges.

FAQ

Questions,
answered.

Eight more answers on the FAQ page. Still unsure? Talk to us.

Read the full FAQ
Is Broker Simple free?

Yes. The Starter plan is free for up to 3 agents, with 25 contacts, one pipeline, unlimited transactions, commission tracking, compliance checklists and 10 e-sign documents a month.

What does Pro cost for a whole office?

$29 a month plus $7 per agent. Twenty agents is $169 a month. No contracts; cancel anytime.

Can an agent use it without a brokerage?

Yes. Solo starts free with no brokerage required; Solo Pro is $29 a month flat.

Do brokers and agents share one system?

Yes. Agents work the deal; brokers review compliance, approve commissions and see every dashboard from the same account.

Is the Simply AI assistant included?

Yes, on every plan, including the free ones. Simply answers questions about your contacts, deals, tasks and commissions in the app or by text message, sends a morning briefing, and drafts action plans, email templates and documents for you to review. Every change it makes can be undone.

Which plans have the iPhone app?

The iPhone app is available on the App Store for Pro accounts. Simply works by text from any phone.

How does e-signing stay compliant?

Signers give ESIGN/UETA consent before signing, every completed document is SHA-256 hashed with a verification certificate, and the audit trail records sent, viewed and signed events.

Your next chapter

Start with the free plan.
Upgrade when the office grows.

Set up your brokerage or your own book of business in an afternoon. Import contacts, invite agents, and send the first e-sign the same day.

Free Starter plan · No contracts · Cancel anytime